Baileys Irish Cream has a wide audience including both those who enjoy drinking the sweet Irish cream and those who prefer to include it in their favorite recipes. In order to better reach this second group, I have designed Baking with Baileys; a campaign centered around a cookbook filled with Baileys inspired recipes. Consumers can find methods for sharing their own recipes, or final products, in the back of the book. These methods include sharing on Twitter, Facebook, and Instagram with the hashtag: #bakingwithbaileys.