This is a series of posters for a Youth Travel Marketing Campaign for South Africa market that focuses on exotic destinations like Thailand, Bali but also Europe.

Images with youths and vividly colored landscapes and locations was the starting point for this campaign. Mixed with suggestive icons and some very smart & funny titles to make this campaign even more enticing. This campaign has rolled both in print through A1 sized posters and also digital LCD screens & displays like the one underneath or in showrooms, and social media and email newsletters.