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Christmas Carol Video – Concept, Script & Directing

A Christmas Carol Commercial
CONCEPT, SCRIPT & DIRECTING

A Christmas Carol has been a staple at the Denver Center for decades, and the marketing for it was about as old as the show itself. I really wanted to add a snarkiness to our commercials, since Scrooge is a notably mean character, but I continued to get pushback from our artistic team who were resistant to anything outside of the “family-friendly, feel-good” realm. Ultimately, this commercial was the compromise, allowing me to wink at the grumpiness of Scrooge while still driving home the show's positivity, too.
CONCEPT WRITEUP

With our new Scrooge coming to stage this year, we can try a fun way to unveil the actor and introduce him to our audience. Using shots of just his gloved hands, the voiceover will talk about the man who brings Christmas cheer to all. They’ll mark off a calendar leading up to the 25th, put presents on a sleigh, show off a big feast and even eat some milk and cookies. The assumption will be that we’re talking about Santa, but surprise! The last shot is finally of Scrooge, dubiously asking if you expected someone else.
SCRIPT

GENERAL VO: When the holiday season rolls around…
SHOT: Gloved hand X’s out dates on a December calendar, nearing the 25th
SUPER: Essential to the holidays

...one man’s overnight journey spreads good will to all…
SHOT: Gloved hands placing ornaments on a tree
SUPER: One man’s overnight journey

…and reminds us of the true meaning of the season.
SHOT: Gloved hands placing presents on a sleigh
SUPER: Has become a seasonal legend 

SCROOGE: What? Were you expecting someone else?
SHOT: Pull out to reveal it’s Scrooge. He turns to face the camera with a present in hand and says his line.

See Scrooge on stage November 21st through December 24th and visit denvercenter.org for tickets.
SHOT: Transition to full show art with text under show title  
SUPER: Tickets start at $30!; Show Title lockup, Dates, denvercenter.org | 303.893.4100
PANDORA RADIO VOICEOVER

Every holiday could use some “Humbug!” Follow Ebenezer Scrooge on a musical journey through one magical night in A Christmas Carol, playing the Denver Center from November 21st through December 24th. Remind your whole family about the true meaning of the season and click the banner for tickets to Denver’s beloved holiday tradition.

Christmas Carol Video – Concept, Script & Directing
Published:

Christmas Carol Video – Concept, Script & Directing

Published: