Cranbourne West Secondary College (CWSC)

Brand identity

CWSC believe in fostering a culture of inclusion and excellence where students, families, communities and teachers feel connected, valued and respected. CWSC’s motto is ‘Strength through Diversity’ (Diversis Viribus); their values are intrinsically linked to their motto ASPIRE: Acceptance, Sincerity, Perseverance, Inclusion, Respect, Excellence. We were charged with bringing these values to life.

Like a piece of rope that combines multiple threads into a stronger whole, the strength of this school will come from its diversity. Different people, ideas, experiences, and background will come together to bring out the best in everyone. The individual is made stronger by the school, but the school is made stronger by the inclusion of all. To best communicate this a shield device was created that holds simple lines that boldly represent the ASPIRE values of the school.

A strong and inclusive brand mark that expresses the school’s motto of ‘Strength through Diversity’.