Cannonball was the main product offering of 18th Parallel, of which Cannonball Storefront was a part. Storefront was a proprietary product that served as a platform for apps and games, which could be accessed through the OTT set-top boxes that supported the software. It was accompanied by a mobile companion app called Cannonball Arcade, where the users could use it as a smart remote to browse through.

This project was done in 2017-18. The box was Android based or hybrid, with HiSilicon chispets, with some of the major ISPs in India.