My first month project with Decathlon Singapore is the Decathlon App Launching - the team had their first phase of the campaign but the visual wasn't effective enough to get users to notice the new platform they launch. I decided to help in and take over the direction of the campaign while I was doing my store induction.
I proposed a new key visual that is more vibrant, eye catching and the app is in use by the users. And the main goal of the phase to is to re-introduce the Decathlon App to the Singapore market and to get more customer to download the app.
The app benefits: Shop with ease, Skip the queue and Contactless checkout.
Digital and In Store visual changed based on the new direction and there was an increase of app downloads for the second phase of the app launching - I also directed the first App launching videos to increase more awareness on how to use our app.
Thanks for Viewing!
Decathlon Singapore 2020
Project Owner: Gael Robin
Art Direction: Shaiy Daquiz
Copywriter: Alicia Kho
Photographer: Danial Irianto
Videographer + Editor: Dominik
To find out more about the app, click here
