Sustainability is the keyword for a new and prominent reality in the vintage-clothing field in the city of Lecce. With a new visual identity, Fait Studio has given its help to Casual Bay with its everyday-fight against fast-fashion standards.
The Second-hand clothing is a growing market, a system that, regarding sustainability, goes across a totally opposite path compared to the canons of fast-fashion.
Casual Bay is a meeting point between the love for the casual culture and the cause of sustainability.
Fait Studio has created a visual identity that narrates the mission of the store, using their cultural background and their attitude as a ground on which developing visuals and copywriting with an ironic and cheeky tone of voice, then used in the brand material, the interiors of the store and the social media content.
