A small brewing company out of Los Cabos wanted to define their story as their distribution expanded into the United States. They wanted to seem established without actually being established, a beer that a trusted friend would recommend after a long, hot workday. Cabotella has a strong internal dedication to their mascot, a very thirsty donkey, and it was decided that his journey to find delicious beer would be the narrative for their growth. Along with weekly updates and nuggets of wisdom on Facebook, I invented an epic back story of the donkey’s quest, instilling the playfulness of the brand with nuggets of trivia about their past. I also drew illustrated vignettes that went along with the story.