The Doodle Poodle Design Brief:
Doodle Poodle is a brand new stationery shop that is set to open in the heart of the Sydney CBD within the next year. Doodle Poodle pursues to challenge the everyday mundane through specially designed stationery that are cute and playful to inspire creativity and amusement in writing and doodling. We are a brand that aim to create sustainable and eco-friendly stationery and merchandise by working in tandem with the Forest Stewardship Council (FSC), WWF and many other notable organisations to help create a happier and healthier future.
The Doodle Poodle Mascots:
Cotton the Miniature Poodle
A bubbly and energetic mini poodle who loves to be creative, she enjoys trying out new works of art and materials. From painting to writing, she loves it all! However, she is often clumsy and forgets things. Her best friend Lori helps Cotton out when she forgets or when she makes a chaotic mess of acrylic in her room. (Don't tell her mom!)
Lori the Rainbow Lorikeet
Loves to sleep, especially on Cotton's fluffy head. The warm fluff makes for a perfect napping place! He often falls in deep sleep and sinks into all that fuzzy fluff. Lori has a beautiful singing voice and a keen eye for art. Once in a while, Lori writes poetry and composes lyrics to sing.
Select mockup imagery & early concept designs below:
Early Concept Designs:
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