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Polyfresh // Orchidia Pharma

Polyfresh is a multiple comfort lubricant eye drops to be used for dry eyes & post Lasik.

Concept
The Oculists' first advice for their Patients is to take a Break from the continued staring at Laptop or Mobile Screen. So, we’re going to highlight this Advice and link it with Polyfresh's Benefits. This will potions the Brand as the best Break for Patients' Eyes.

Give Your Eyes A Break

Rational
People need to take a Break from Time to Time, they could travel to another City to take a Rest from the Workload and have fun on the Beach. The dehydrated Eyes need to take a Break too, need to get some Rest and dive in the Water, typical like our Bodies.
Polyfresh will be the Break for every dehydrated Eye. It works on Eye Refreshment and providing it with the needed Sodium Hyaluronate to let the Eye dive in it to regain its Health and Hydration. 

Client : Orchidia Pharmaceutical Industries
Project : Polyfresh Eye Dropper
Year : 2021

Agency : Green Hat 
Creative, Art Direction, Copywriting and Artwork : Ramy Mohamed 
Account Manager : Sara Nada
PR : Moustafa Abd El Hai
THANK YOU FOR WATCHING MY ART 💙​​​​​​​
Polyfresh // Orchidia Pharma
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