ZARYADYE PARK
Moscow Tourist Centre. Moscow, 2020
In 2020 we were approached by the Moscow’s Tourist Authority with the task to develop a multimedia set-up and contents for the new Tourist Information Center located in the Dome pavilion in the very center of the Russian capital, in Zaryadye park by the Kremlin, the starting point for many tourist routes. The Dome reproduces the Russian i-city pavilion designed by well-known architects, Sergey Tchoban and Sergey Kuznetsov (SPEECH), that won a special prize at the XIII Architecture Biennale in Venice in 2012.
Dome with QR codes
The pavilion exterior serves as an LED multimedia facade, presenting thematic shows around the clock. The interior of the center hall dome is made of lightboxes with QR codes.
We had to equip the Centre with a synchronised multimedia system which provides an integral perception of information. In order to do so we have developed an application that introduces tourists to Moscow’s landmarks and points of interests and helps them to plan their routes on their own, available in Russian, English and Chinese languages. We also needed to create unique video content about the main sights and the most interesting events in Moscow and produce the pavilion's graphic design.
LED Panels
The serving information desk is located under the central hall dome. There is a radial LED screen around it and another one right above it. We shot and edited 33 videos with a total duration of over 50 minutes – the best views, iconic landmarks and out-of-the-box tips on how to spend time in the capital.
By pointing a smartphone camera to the rows of QR codes on the inner walls of the central hall tourists can learn about all the events of notice taking place in the city. The application is integrated with RussPass and DiscoverMoscow portals, thus the data is updated in real time. All the content in the database that includes over 400 objects and points of interest is multilingual and can be edited in real time by the use of the content management system, specially developed by us for the purpose.
graphic
There are 24 lightboxes, 19 monitors and 8 touch screens installed in the outer gallery, which are united by wall infographics with a total area of about 50 m². Visitors can independently find information about the attractions and activities in Moscow, which are grouped into 8 thematic blocks (theaters, museums, parks and estates, festivals, gastronomy centers, sports and children’s events), as well as to plan the most convenient routes.
Displays and lightboxes
The interactive prototypes and VR-environment were created during the design process allowing for better communication between the design team and client.
CREDITS
Creative Director | Boris Kislitsin
Technical Director | Dmitry Napolnov
Technical Director | Dmitry Napolnov
Executive Producer | Artyom Rybalko
Art Director | Julia Artamonova
Project Manager | Victoria Tsygankova
Account Manager | Ekaterina Chernyshova
Production Director | Roman Kuligin
Supervisor | Nikolay Kabischev
Scriptwriters | Alyona Kharitonova, Anastasia Komarovskaya
Translator | Sophia Shishatskaya
Translator | Sophia Shishatskaya
Graphic Designers | Regina Slovesnaya, Vera Godunova, Elena Opanasenko
3D-designer | Anastasia Kulyabina
3D-designer | Anastasia Kulyabina
UI/UX Designers | Dmitriy Elkhov, Natalia Golikova
Concept Artist | Dmitry Petishov
Motion Designers | Alexander Ugodnov, Sergey Shevchenko, Elena Opanasenko, Daniil Gulyakov, Nikita Bondarenko, Maxim Stolbov
Multimedia Engineer | Dmitry Mashnin
Developers Team Supervisor | Daria Udovenko
Developers | Denis Borisenko, Artyom Baltynkov, Dmitriy Moldovan
Cameramen | Daniil Gulyakov, Nikita Bondarenko
Concept Artist | Dmitry Petishov
Motion Designers | Alexander Ugodnov, Sergey Shevchenko, Elena Opanasenko, Daniil Gulyakov, Nikita Bondarenko, Maxim Stolbov
Multimedia Engineer | Dmitry Mashnin
Developers Team Supervisor | Daria Udovenko
Developers | Denis Borisenko, Artyom Baltynkov, Dmitriy Moldovan
Cameramen | Daniil Gulyakov, Nikita Bondarenko
Video Editing | Sergey Shevchenko
Special thanks to Hires agency, Fotodom agency
ANO "Project Office for the Development of Tourism and Hospitality of Moscow" team | Valeriya Ostroumova, Sergey Meshalkin, Alexandra Gamburtseva, German Lanin
