Project Background
Addressed Market Opportunity - In most metro cities in East Asia, commuters spend an average of 1 to 1.5 hours each day on public transport. these commuters spending more commuting time on their mobile devices checking email, social media updates, reading news. E-Ink display presents an ideal solution for reading text-based content during the commute with its vision-friendly and low power consumption.
Business Objectives - After steady growth of its e-book reader OEM business, sales are projected to reach a plateau within 2 to 3 quarters. The company's leadership wants to identify a new product category that leverages the team's technical know-how on the E-Ink technology and existing supply chain.
Business Objectives - After steady growth of its e-book reader OEM business, sales are projected to reach a plateau within 2 to 3 quarters. The company's leadership wants to identify a new product category that leverages the team's technical know-how on the E-Ink technology and existing supply chain.
InkCase is a secondary display integrated into a smartphone's protective case that provides a vision-friendly alternative to reading directly on a smartphone. InkCase uses a flicker-free and anti-glare E-Ink display that is ideal for reading over an extended period. E-Ink's low-power consumption allows reading the ebooks, articles, and other information stored on the smartphone without draining the phone's battery.
OAXIS InkCase Plus
Modular E Ink Case for Android Phones
InkCase Plus is a modular second screen for Android smartphones. Its E-Ink display and apps expand the phones’ capabilities to utilize E- Ink’s low power, always-on, and anti-glare attributes. Users can read ebooks, view photos, view notifications, track activities on InkCase Plus connected to the smartphone via Bluetooth. The aluminum mid-frame provides a light and rigid structure to house the E Ink display; the grooves around the mid-frame attach InkCase Plus to different phones with its proprietary FitCase design.
The modular InkCase can be fit into the FitCase in either facing outwards or inwards.
Modular E Ink Case for Android PhonesThe anti-glare E-Ink display makes an ideal bike computer, cyclists can mount the InkCase module on a bicycle phone mount and keep the phone in the bag.
