CLIENT → Caterpillar Behavioral Services
DESCRIPTION
Caterpillar provides behavioral and developmental services por children, parents and educators.
The brand identity had to express the transformation process, the metamorphosis as a symbol of evolution and transformation.
To achieve this, we created a handmade typography logo that represents the stages of growth and change. Just like a caterpillar transforms into a butterfly, Caterpillar's patients undergo a similar journey with our client's guidance and support.
We also developed a cohesive branding strategy that included color schemes, typography, and graphic elements that complemented the logo design.
The goal was to create a consistent visual language that would effectively communicate the client's message and mission.
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