Beyou is the health bar for millennial women who enjoy guilt-free snacking on the go. Beyou bars come in three exciting flavors: Berri Bliss (mixed berries), Coco Crush (pineapple-coconut), and Mochalicious (Belgian mocha)!
To make Beyou look as exciting and good as it tastes, I created a flexible branding system that reflects the boundless energy and uniqueness of Beyou’s customers, and the “fashionable, quirky aesthetic” of the brand. The system implements three main brand colors (2038 C pink, light turquoise, black 4 C) and expressive patterns for each flavor of Beyou’s health bars. These elements are anchored by the bold, friendly logotype, and wave motifs that represent how Beyou gives you the energy for high-spirited activities.
