KIMBERLIANS HEADING TO THE WORLD CUP - ENDOMARKETING CAMPAIGN
The objective of the campaign was to connect the business objectives from 2014 with the concept of the FIFA World Cup in Brazil, it was the most important event from that year in the world and all the eyes were focused in that topic. All de corporate visuals, narrative, and internal events were aligned to the concept of "KIMBERLIANS HEADING TO THE WORLD CUP".
