Qilin

This logo developed for a kung fu training group.

Concept:
The inspiration came from the qilin itself, a legendary animal from the chinese culture that resembles sometimes a lion, sometimes a unicorn or even a dragon. The qilin only appear when someone wise or a leader is about to rise. That represents the kung fu's late master, a person who was very important for this group.
Design:
It's eyes, nose and between form a chinese knot to symbolize a knot between this group people how train kung fu together.
The color red represents strengh, passion and persistence.

Logo design, naming, visual identity
Qilin
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Owner

Qilin

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