Q8 DJ is the drivers’ best friend. A character able to perform the repositioning of the brand Q8 and to be the integrated campaign’s core.
Online, the DJ established a direct interaction with the users thanks to a real web radio, with a real programming, during which he selects music and tells his own stories. Moreover, the users could in every moment leave him a message on the board or ask him a dedication through The Radio Dedication Machine. These dedications could be listened on air, on Facebook and on the website. The users were also able to tag Facebook friends on the song on air at that moment, generating a post on their wall. From time to time, the Dj took part by giving precious advices for drivers: after all, he’s their best friend.
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The Radio Dedications Machine
