Marion Lutigneaux's profile

Groomy / Philips Face care

Starting point

Due to social network and increased awareness, men are taking more care of themselves than ever before. 
On another side, by creating specific products for men, cosmetic Brand trends are democratising men care.
With its technology and expertise, Philips can help men and make them feel comfortable with this activity. 
Way of Improvement
After these observations and in the context of my internship, I wanted to empower men to create their own personal routine while being proud of it, according to their needs and expectations. The main idea is to propose specific accessories which can be plugged on a simple and same base. The global shape guides to the holding with a perfect grip. 
Men can choose up to four accessories to compose their routine; one is focused on skin care, one provides anti-aging massage, one focused on beard care and one on eye care. 
For an easier transportation, the base case also protects the charger. The cases can be connected together. 
The cases are mostly made of transparent PP plastic for an easier recycling. Only a part of the base case is made of  recycled plastic from previous Philips products or from SKU samples to hide the charger. 
Groomy / Philips Face care
Published:

Groomy / Philips Face care

Published: