HORIZON
Branding, campaign direction, motion graphics, animation
Brief description:
The aim of the brief was to identify a problem in my country and come up with a design solution. The problem I focused on was the lack of exposure for the South African video game industry. The solution was a platform where South African gamers can interact closely with South African devs.
Print Deliverable
Poster
This deliverable was the first I completed. The concept behind it is linked to the concept of the campaign. It depicts HORIZON magnifying those who are moving towards the future of video game development in SA ... metaphorically of course.
The idea behind the aesthetic of the poster was to mimic concert poster in order to catch the eyes of the youth, who made up the target audience.
At this point in the process is when I committed to an illustration style that i would later use for other deliverables.
Motion Graphics
Social Media post
One of my favorite deliverable. The motion graphic is a social media post that basically explains what HORIZON is.
Animation
Animated Ad
This is my favourite deliverable. The ad is the introduction to the campaign. It is meant to show what HORIZON is all about ... in a cinematic way.
For the worlds we create
