Brand:  Evian.

Attributes of the brand I could exploit: recycling the plastic bottles / reusing /  low prices / globally available. 

Think: how I can use the product effectively to get the brands point across.

Feel: encourage the consumers to recycle and become more active in helping the environment as well as reuse current bottles.

after researching in more depth about the Evian brand I had discovered they are attempting to do a lot to ensure they play a part in cutting down plastic usage, they have a collection of glass water bottles, they also collaborated with many fashion designers since 2008 to promote the glass bottle range.

there is also production in the works to release the water in glass bottle with twist caps, similar to the old style coke bottles, their larger glass bottles resembles the appletiser glass bottle.

*the bottle is recyclable apart from the lid.

Furthermore Evian have finished creating a new type of water bottle called the no label, this is because they have removed the plastic label making this product more recyclable.

They have posted a timeline for the public to understand their plans and how they plan to go about it, they also have a section to show what he future Evian products will look like as well as how their change has impacted the environment.

The message of reusing and recycling for a better future and better environment is something I want to refer to in my own Cinemagraph, I am going to also try to use their colour scheme to tie everything together.