In 2020, Cubitts collaborated with renowned graphic designer, Anthony Burrill, on a cleaning cloth. The artwork ‘LOOK FOR ANSWERS’ asks to question everything. It was printed on recycled REPREVE cleaning cloths and all proceeds will go to The Black Curriculum, a social enterprise whose goal is to make the UK curriculum more inclusive.
As most campaigns, a few promotional retail and online assets had to be designed. Going off Burrill's traditional bold aesthetics, several windows were designed around London, adapting the size, spacing, and proportions to fit the different windows.
The two cleaning cloths were displayed inside the store alongside the designed informative talker. The layout was left up to the store staff to work out. Burrill's book "Work Hard & Be Nice to People" was also sold in store.
The Cubitts + Anthony Burrill cleaning cloth is available on the Cubitts website.
