Cubitts' new cleaning cloth has been designed by none other than David Shrigley OBE. The British visual artist and Turner Prize nominee is helping raise money for a good cause whilst ending the scourge of cuff-on-lens violence.
The cloth, entitled ‘I loved you from the first moment I saw you’, will be available in store and online for the next six months, with all proceeds going to Shrigley’s chosen charity, The Guide Dogs for the Blind Association.
This campaign also included window display for eight Cubitts stores around London, including in Covent Garden, Coal Drops Yard, and Notting Hill.
And, of course, a social media campaign, focusing on the black and pink aesthetics and highlighting the cloth itself.
The Cubitts x David Shrigley cleaning cloth is available on the Cubitts website.
