Telkom is a leading information and communications technology (ICT) services provider in South Africa, offering fixed-line, mobile and data services and information technology (IT) services.
The Brief
To create a feel-good Summer campaign which will result in awareness of Telkom’s Summer Promotions – that are linked to the Mobile 10th year birth celebrations. Effectively convey that all value propositions are linked to an exciting Summer competition as well as Generate excitement, positive brand sentiments – through engaging ideas that build brand love.
Insight
Everyone has their own ‘Monate’, it is a distinct feeling that can be interpreted in many ways. Monate is your own thing, your music, your favourite show, and everything you are passionate about.
Agency: Wunderman Thompson
Copywriter: Sibusiso Simelane
Art Director: Thulani Mathebula
Creative Director: Monde Lobola
Executive Creative Director: Thembalethu Msibi
