Bub to Boob is an educational space to support mums who can and wish to breastfeed. The campaign for Bub to Boob was created with empowerment, support and safe space in mind, helping mothers feel seen and validated in their breastfeeding journey. The sense of lightness was created by rounded fonts, a soft colour palette and bubbly illustrations that reflects the friendly and fun approach that Bub to Boob's teachers take towards breastfeeding.
