Solar Energy Land is an international platform facilitating solar energy development. The company addresses both landowners who seek to lease or sell their land, and investors who wish to fund and exploit new photovoltaic plants, and acts as a third party intermediate in order to interconnect them. The branding approach serves the clean-cut aesthetic the company aims for, as the font and the logo respond to the minimalistic yet powerful impression intended. The use of straight lines and quadrants aligned in parallel rows are subtly suggestive of the earth, the sun and the geometrical arrangement of the actual solar panels within the plant, while the yolk yellow of the color palette bets on arousing the sense of heat on the viewer’s skin. The graphic design was applied on a variety of elements such as business cards, informative brochures and stationery in the process of developing a strong visual identity.
