Client
Well's
Briefing
Well’s, a Portuguese parapharmacy with stores all over Portugal, decided to launch a baby care private label capable of emphasising the brand’s positioning as an expert, with good quality products at a lower price range.
Well's
Briefing
Well’s, a Portuguese parapharmacy with stores all over Portugal, decided to launch a baby care private label capable of emphasising the brand’s positioning as an expert, with good quality products at a lower price range.
Was created a graphic identity that is clearly human in order to underline the emotional nature of a brand which needs to transmit comfort and security feelings. To achieve this, we created a family of animal characters, with names and personalities that match the categories of the brand’s products.
Very delicate and love inspiring, these illustrations were created specially for Baby Well’s and its storytelling, helping to make it a visually stronger but emotional and relatable brand.
Very delicate and love inspiring, these illustrations were created specially for Baby Well’s and its storytelling, helping to make it a visually stronger but emotional and relatable brand.
Team
Designer: Pedro Leal Almeida
3D Designer: Miguel Andrade
Creative Director: Pedro Vilar
Strategist & Copywriter: Maria Caeiro
Motion Designer: Miguel Gil Marques
Fuel Lisboa 2018.
All rights reserved.
Designer: Pedro Leal Almeida
3D Designer: Miguel Andrade
Creative Director: Pedro Vilar
Strategist & Copywriter: Maria Caeiro
Motion Designer: Miguel Gil Marques
Fuel Lisboa 2018.
All rights reserved.
