SNIPES App: Social Commerce
SNIPES is a premier urban clothier and lifestyle retailer. Priding itself on cultivating an intense passion for its brand, SNIPES was lacking a digital presence that reflected that admiration. Together, we set out with SNIPES to create an App that could activate, reward, and connect its highly social and loyal customer base in addition to a needed e-commerce upgrade. We don't want to just sell products to people, we want to enhance and enable a rich digital community, reward them for their purchase and participation, and keep them engaged for as long as possible.
A Digital Transformation & New Business Model
To begin, we surveyed the marketplace to uncover a deeper understanding of how SNIPES stacks up in a highly competitive market. We discovered that the SNIPES customer feels like they are part of the SNIPES story. They desire interaction, to be rewarded for that interaction, and to help shape the future of the brand. Our solution: transform SNIPES digital presence with a new business model centered around Loyalty, Community and Commerce.
Shop the look
Building on our market research, "shopping the look" became our killer feature. SNIPES customers are looking to create a dialogue - a relationship with the brand. Instead of simply consuming content, they can become the content on their own terms. The result is a completely different way to browse for products online.
Lots and Lots and Lots of User
Generated Content
To house an always-on, ever-expanding content hub, we created a serverless backend for all user-content specific operations using Django. We also leverage Amazon Rekognition to pre-auto-moderate the uploaded user content with machine learning to ensure nothing naughty makes it through the cracks.
