Brand and Visual Identity - MTC
Classroom project
Classroom project
A hypothetical project, I re-designed the visual identity for the Metropolitan Transport Corporation of Chennai (MTC). I went about by generating a creative brief that the client filled out for me listing the attributes and message they wanted to communicate to their desired target audience.
Creating a mood board was the next step before doodling of possible logos. The stationery and other applications were designed subsequently.
Creating a mood board was the next step before doodling of possible logos. The stationery and other applications were designed subsequently.
