Play With Food is a festival in Turin that brings together theater and food.
Now in its 7th edition, the organizers wanted an original and captivating image. Together with Danilo Perozzi and Maria Elena Tita we developed the whole concept and the corporate image of the event and I specifically dedicated myself to the creation of the poster artwork.
Now in its 7th edition, the organizers wanted an original and captivating image. Together with Danilo Perozzi and Maria Elena Tita we developed the whole concept and the corporate image of the event and I specifically dedicated myself to the creation of the poster artwork.
Given the dual theme on which the festival is based, theater and food, we have sifted different solutions and graphic languages with combined different techniques of representation from two-dimensional to photography etc., then choosing together with the guys at PWF a solution that required 3D instead.The concept chosen then would depict a model of a dressing room in iconic form where all the makeup tools become kitchen utensils.
From concept to final image there has been a long series of adjustments. We started from a hypothesis more of photo realism passing through a version then more consistent with the iconicity of the chosen language using soft colors and simulating the effect of 3d printing. In the end we chose to make everything Big Bubble pink looking for a visual impact a bit shock and be more attractive on the streets.
The 3D technique also had the great advantage of being able to generate new formats of the artwork based on printing and media needs that would otherwise have been constrained choices when creating the image.
