Visual appeal is just as important as the taste experience of food. "No Color, No Flavor" is a photo-recipe book series that explores through different contemporary photographers, the ingredients that turn what we eat into an art form.
The concept behind this project is based around hybridizing two book genres: cookbooks and photography, generating a publication that offers both of their values in one. This way, each volume presents one food / still life photographer's work, accompanied by real recipes, that make cooking the images' subjects possible. Japanese photographer Kensuke Hosoya is the first issue's feature.
Covers have a die cut cr a visual metaphor: both a plate on the table, and a camera lens framing the food. The circle, sealed with thick parchment paper, forces the reader to reveal the image, simulating a manual focus and encouraging interaction.
