Redesign of a Black and Decker cordless drill.
When visiting your DIY store for power tools, you'll quickly realize that the different brands
and products all look very similar. Can a refreshing design stand out from the competition?
The final design deliberately lacks the 'technical-looking' design features that characterize most competitors.
The orange linework gives the product a dynamic, refreshing look. The triangular shape of the motor and gear housing is a subtle tribute to the earliest 'Industrial Designed' drills, of the 1940s and '50s.
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