STORY
STELLA ACHENBACH is an independent designer with many years of experience in the fashion industry. Her designs are characterised by combinations of various influences of different styles and the use of technically experimental production methods.
Inspired by the method of sewing, drawing patterns and stitching, we put the process aspect of the designer's work at the centre of the brand's design. We thus link the
brand story and visual identity closely to her way of working and her creation process.
IDENTITY—TYPEFACE
The Akzidenz Grotesk forms the foundation for the corporate typeface through its clarity and without its own dominating design features. We have modified the font. The typeface, which refers to the idea of process, was expanded with process-oriented variations of the contours of the individual letters and punctuation marks to create a varied typeface for exciting brand communication.
IDENTITY—WORDMARK, LOGO
The word mark, monogram respectively logo clarify the process focus of the brand identity on a visual level. They symbolise the various influences, constant inspiration and experimentation as well as continuous development and are thus always variable. Depending on the medium and content, the logo elements are used as a monogram, word mark or design bracket.
CORPORATE DESIGN—STATIONERY
The visual identity is characterised by a minimalist design that draws the focus to individual details. Reduced, purely typographic and with a lot of space, the corporate design always offers the possibility of creating a concise, recognisable framework for every context through the diverse uses of the typeface.
CORPORATE COMMUNICATION—ELEMENTS
All the communication tools embody the brand story, create excitement and strengthen the brand perception. By combining type and process images or sources of inspiration, different topics and projects can thus be given the greatest possible space in the cosmos of the Stella Achenbach brand.
