Kern Conference 2020
2020.12
This project is to design a complete system for a hypothetical Kern Conference in 2020, including choosing a city, formulating conference identity according to city characteristics, making conference manuals and badges, and set the system so that it can be applied to collaterals.
The city : Chong QIng
City characteristics:
Reference pictures to build identity:
I finally chose blue and orange as the main colors to express the beautiful night of Chongqing. It also expresses the integration of different styles of buildings in Chongqing in a way of ups and downs and stacked in layers, which shows the unique landscape of Chongqing.
Final identity:
Final book:
Badges:
4 different combinations, but all in one system
Work in progress
