BoaVida Eventos is an enterprise located in Boadilla del Monte (Madrid, Spain), which has two goals. First, aims to serve as a link between companies who seek for professional services and the the second one is to provide training on communication and marketing to individuals or emerging projects.
BoaVida Eventos is a platform to connect profesional, entrepreneurs, freelancers and business people who wants to improve and position his brand
The goal is to show oneself as someone of trustworthy for those who seek to hire a professional. At the same time wants to be a starting point for small business who pretends to develop his brand.
Since the business started his logo had the word "eventos" and that and keep the color green was one of the condition made by the client. Boavida is a platform for those who wants to improve his brand so the human factor, the soft skills and the empathy were the attributes to work with,
The common aspect of the jobs of BoaVida is the human factor so the trust is the mainstay on wich Boavida will relay to generate real and genuine relationships with his clients
The concepts with I started to work were trust, friendly and closeness. My point of star given by the client include the B and the V. I retouch the corners of the letters so made them more warmer and kindly
Colors
The green color, present in the original logo, was one of the characteristics to keep.
Based on this color and the concepts used for the brand, I decided to use violet. A color that transmits confidence and intelligence, in a strong tone with presence.
The main colors are violet and green with a secondary palette, to be used in web graphics.
Patterns
From the word BOAVIDA, the counterforms of the letters and the scribbled found figures that we make (such as the lines that connect ideas or the cross to mark something) I developed a series of elements to generate a pattern that accompanies the communication.
