CLIENT / CIVIC is a new type of newsstand, created with the aim of becoming an information point but also a meeting point. CIVIC is a network of spaces open to sharing and experience, a place dedicated to cultural events, debates and presentations in real time.
TASK / Create a new brand image and define a new value proposition that represents the most innovative aspect of CIVIC.
SOLUTION / After defining a value proposition, we built the new brand identity of CIVIC. The project starts from a simple but very metaphorical symbol: the dot. This graphic sign is taken up in the logo and in all the other materials of the brand identity, becoming a symbol of the brand's philosophy: to be the dot on a map of urban life indicating a point of connection and sharing of new experiences.
