Chinese New Year Proverbs Postcard Design
中國新年成語卡片設計
我設計了四張方形卡片,以中國新年主色調大紅與暗金為主色調,並利用陰影與材質效果營造出中國傳統剪紙技藝,希望在數位化的時代,傳統依舊傳承。
I created four square postcards for Chinese New Year. The main colors are the traditional warm colors scarlet and dark golden. I also add shadow and texture effect to represent Chinese traditional art skill, 剪紙, Paper cutting arts.
I remember my mom usually made paper cutting and framed it at home during spring festival and I hope I can recreate the memory in digital forms.
Also, I made 2 versions, 1 for Chinese native readers and the other one is for English or foreigners and hope you are able to know more about my culture :)
1. 大桔大粒 Wishing You Great Fortune!
大 big
桔 mandarin
大 big
粒 measurement of mandarin
it sounds like 大吉大利
吉利 fortune
Chinese
English
2. 牛年行大運 Good Fortune For the Year of the Ox
牛 Ox / cow / calf...
年 Year
行 Go / walk / do...
大 Big
運 Fortune
Chinese
English
3. 蘋蘋安安 May You Be Safe and Sound!
蘋 Apple
安 Safe
it sounds like 平安
平安 Safe and sound
Chinese
English
4. 年年有魚 May You Enjoy Abundance Every Year!
年 Year
有 Have
魚 Fish
it sounds like 年年有餘
有餘 Have abundance
Chinese
English