The Coffee Shop Hogar (Home) is a small business in Toluca city, México. Founded by three entrepreneur women. The main goal is to give back some love lost in the service and their food.
The Hogar Coffee Shop hit us to create an over-friendly and homely brand to share their philosophy through the service and explore a different approach to the experience. We worked closely with the founders to create a solid graphic system and a compelling copy to create strong emotional bonds with their clients. Including a graphic system constructed by an organic color palette and classic fairytale typography. A simple illustration style inspired in an oniric situation around the coffee.
The Hogar Coffee Shop hit us to create an over-friendly and homely brand to share their philosophy through the service and explore a different approach to the experience. We worked closely with the founders to create a solid graphic system and a compelling copy to create strong emotional bonds with their clients. Including a graphic system constructed by an organic color palette and classic fairytale typography. A simple illustration style inspired in an oniric situation around the coffee.
