Included in the Top 10 car commercials of the last 30 years by CNN: http://edition.cnn.com/2016/09/18/autos/top-10-car-commercials/index.html
To promote the new feature by Mercedes-Benz – the Magic Body Control – in a comprehensive way, this ad recurred to chickens. Their capacity of keeping their heads still, even though their bodies are being moved, perfectly illustrates the effect caused by Magic Body Control: the system "scans" the road ahead of the automobile, allowing the suspension to adapt accordingly. This way, the car passes trough bumpy paths, but the ones inside can still have a very smooth journey.
ADC Europe - Gold LIA - Silver Effie Awards - Bronze Clio Awards - Silver Cannes Lions - Bronze D&AD – Yellow Pencil and Inbook British Arrows - Bronze ADC Germany 2X Bronze New York Festivals 3X Finalist
The Youtube version of this ad received, in just 4 days, more than 2,000,000 views. So far, the views count
about 12 millions. UPDATE: The original Mercedes-Benz post on Youtube is now private, due to the one year contract for the song reproduction.
This Ad was replicated dozens of times all over the world and received countless parodies, from which one is worth mentioning, since it was produced by one of the brand's rivals:
This Ad was replicated dozens of times all over the world and received countless parodies, from which one is worth mentioning, since it was produced by one of the brand's rivals:
On top of that, the ad also served as inspiration for new content on Youtube channels, like this:
