Calzature Parutto
Website development
The Client
Footwear Parutto is a company specialized in the production of “papusse”, traditional Friulian footwear, made with the highest quality material and strictly Made in Italy.
The Objective
E-commerce restyling.
The Outcome/solution
The restyling of the e-commerce site started from the visual, with the definition of a more dynamic and fluid layout that could guarantee an excellent cross-device experience. The still life shooting of all models was taken care of.
After a study on the UX and the information architecture of the contents, we moved on to prototyping the platform, in order to test the entire catalog browsing and purchase process, and then conclude with the development phase.
After a study on the UX and the information architecture of the contents, we moved on to prototyping the platform, in order to test the entire catalog browsing and purchase process, and then conclude with the development phase.
— UI/UX Designer: Pierfilippo Ariano
— Web Developer: Sarah Pinna
Year 2020
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