The Hybrid, as an Inevitable
Condition of Publication
in the Post-Digital Era
Digital technology is clearly here to stay, and the term Post-Digital does not wait for its end, but its omnipresence, in fact, to the point of becoming so omnipresent that it is no longer interesting. We live in an era where digital is common and accepted, instead of being exciting and new.
This research project consists of two editorial objects:
a print publication and a website.
The publication seeks to understand this impact of digital technology in the field
of Publication today. We will start by contextualizing the term Post-Digital, in the words
of Florian Cramer, understanding the Post-Internet environment (Domenico Quaranta), and more specifically, analyzing the evolution of print publication under the crucial influence of digital technologies, and finally we must explore the hybrids — “printed products that incorporate content obtained through specific software strategies, products that perfectly integrate the specific characteristics of the medium with digital processes”, quoting Alessandro Ludovico.
The website aim is to exemplify the Hybrid through a selection of 10 projects that fit the theme, as examples of works shaped by the post-digital and post-internet context, that look for this direct correlation between the printed object and the use of software and digital technologies.
