Client: Kino Pets
Project: Packaging design for pet food in Indonesia (2021).
Concept: It was identified a tension between the fun, emotional world of pet ownership and the functional, health-focused world of pet food and supplies in Indonesia. To resolve this, the pet personality was put at the heart of our purpose – because owners understand that caring for their pet’s health will bring out the best of their unique, happy personality. MaxLife is not about celebrating generically perfect pets, but about helping each pet live its life to the max, in a way only way it can.
Fun meets function was the guiding principle for the proposed design. The right products should let your pet’s individual personality shine through even more.
An iconic M derived from the brand name (and the idea of Maximum) was created to emphasis both the playfulness and purpose of the product at the same time.
The pet’s personalities are reflected through how they interact within the space of M, whilst standing out within a modern and clean space to not lose the credibility of the brand to ensure a healthy diet and care for pets.
The pet’s personalities are reflected through how they interact within the space of M, whilst standing out within a modern and clean space to not lose the credibility of the brand to ensure a healthy diet and care for pets.
*Teamwork developed by Landor®.
