Third Culture Co. Logo

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Ongoing project

An area of design that I have picked up a strong fondness for is fashion design. Fashion nowadays is more about wearing clothes to express yourself or to tell your story rather than just to look good, but of course, you can still do both. That's why I want to start my own streetwear/casual wear company.

The companies name comes from the term used to describe kids and teens who grow up in 1 or more cultures that are different to their parents' culture. These people, like me, tend to not associate themselves with 1 specific culture as they've experienced and grown up in many. So that is the main vision I see for the company, appealing to those who don't conform to one specific society. The company represents diversity, new experiences, and the notion that it's okay to not know exactly who you are. It also hopefully shows other third culture kids that they are not alone while also providing them with stylish outfits.

Final logo design (top right) & other variations

I wanted the logo to be simple yet recognizable. So I designed it to summarize the name of the company and also tried to make it look similar to all the other streetwear brand logos. The logo can also be recognized from many angles. The logo itself doesn't have much meaning to it apart from referencing the name of the brand and its design was planned to be mainly aesthetic.