My motivation comes from building communication strategies around the impact of socially responsible companies. I do this by harmonising colour, typography, illustration and textures that best communicate to each demographic. I am also inspired by brands that bring a personalised human touch to their visual communication, which is why I use organic, imperfect elements to complement clean and modern designs. The goal is to create unique, attractive and marketable designs that impact human behaviour.

This year, I focused mostly on commercial projects that provided me with a context of growth and discovery. The main challenge was creating a visual vocabulary that successfully communicated with a wide range of audiences, from high school students, teachers, and parents to company owners. To achieve that, I combined elements of collage, colourful shapes and relatable visuals with a thoroughly tested and user-friendly website.

I am enthusiastic about shaping thoughts and driving change through creative campaigns and aesthetics. As a result, my personal project aims to raise awareness of mental health issues through a series of illustrations and empowering social media content.

Main Honours Folio Website showing final outcomes: