GLT is one of the largest private carriers in the russian b2b segment. The former name of the company is Gorbunov. Scaling of the brand, growth of the vehicle fleet and entry into new regions led to a natural rebranding. The name has changed - it has become more neutral and large-scale. The challenge was to visually position the brand as modern and dynamic. A laconic solution was chosen that allows you to distinguish the brand from competitors in the field of business logistics, make it understandable and recognizable.
For the development of communications, a block structure was proposed, the details of which can be combined with each other, filled with various content or take the form of content. This image refers us to the logistics and warehousing of cargo during transportation. It is also a convenient solution that is easy to develop and interpret, so it will not lose its relevance in the future.
