Coke. Enjoy The Taste Of Diversity.
INSIGHT:
COVID-19 has forced the world into lockdown, in turn helping society address police brutality and
racial inequalities, with the help of social media. As a result, many difficult conversations are going on
amongst friends, families, companies and organisations.
BIG IDEA:
Same Coke, Different Flavours. This idea aims to build camaraderie through diversity.
Despite the difference in our ethnic backgrounds, we ultimately belong to one human race.
Credit
Art Director: Olé Tshetlo | Copywriter: Vusimuzi Khoza | Creative Director: Jonathan Wolberg
Executive Creative Director: Suhana Gordhan | Ad Agency: FCB Joburg
