Ilaria Sartori's profile

AU Channel 9 | Rebrand & Refresh

Channel 9 
Logo Refresh & Rebrand
Channel 9 is one of Australia’s oldest TV channels. Not sure how far to push the design they would like to look at a brand refresh, but have asked for a significant rebrand for its younger demographic.
Ch 9 Refresh

With the refresh, I wanted to keep similar aesthetics, using darker shades of blue and the new symbol representing the information sources that comes from many directions into the network’s core, which contemporaneously spread the news
New Channel Intro



Refresh Family

I wanted to keep similar aesthetics, using darker shades of blue and the new symbol representing the information sources that comes from many directions into the network’s core, which contemporaneously spread the news.
Ch 9 Rebrand

On the opposite, with the rebrand I dramatically changed the look and feel, introducing a minimal and futuristic design with gradients and neon colours. In this case the icon stand for a zero and one, representing the binary code system used in computing and telecommunications, which animates into a nine. 

New Channel Animated Logo


Rebrand Family

I dramatically changed the look and feel of the brand, introducing a minimal and futuristic design with gradients and neon colours. In this case the icon stand for a zero and one, representing the binary code system used in computing and telecommunications, which animates into a nine.
Thank You.
AU Channel 9 | Rebrand & Refresh
Published:

AU Channel 9 | Rebrand & Refresh

Published: