Porsche Winter Experience _ Brand Identity
Creation of the new Porsche Winter Experience Logo and the new visual identity direction.
The new Logo was born from the fusion of two fundamental elements, the ice crystal and the tire print on the snow.
The rotational quality of the symbol was a way to get a motion and activity into the symbol.
The new Logo was born from the fusion of two fundamental elements, the ice crystal and the tire print on the snow.
The rotational quality of the symbol was a way to get a motion and activity into the symbol.
