The journey to pregnancy is an incredibly intimate experience that can also become quite complicated to navigate. So when Clearblue needed help launching the Connected Ovulation Test System, an innovation in the category of fertile products, we came up with a solution that would resonate with both aspects of trying for a baby: an emotional TVC copy portraying a couple about
to embark in the journey, plus an informative second TVC copy that would help consumer understand how the product works.
Maximise your chances of getting pregnant naturally
Credits
Anno: 2017
Cliente: Clearblue
Agenzia: Leo Burnett
Creative Director: Anna Meneguzzo
Senior Art Director: Alessia Casini
Senior Copywriter: Alessandra Rizzo
Senior Copywriter: Alessandra Rizzo
Copywriter: Caterina Berti
Graphic Designer - Art Director: Valentina Russo
Graphic Designer - Art Director: Valentina Russo
Client Service Director: Victoria Ovtcharenko
Account Director: Barbare Bottarini
Account Manager: Charlotte Ashcroft
Strategic Planner: Ilaria Fruscio
Producer: Laura Fappiano
Casa di produzione: Casta Diva
Producer: Laura Fappiano
Casa di produzione: Casta Diva
Director: Ramaa Moseley
