To develop a desk calendar that’s fun and engaging, Alpha 245 came up with a unique perforated calendar that transforms from a dragon into a snake, in the hope that the good fortune of 2012 continues into 2013.
Every month, a ‘scale’ of the dragon is perforated away. By the time it reaches the end of the Dragon Year,
the calendar is transformed into a snake and is ready to usher in the Snake Year. The dragon and the snake are after all brothers in the Chinese Zodiac.
Client | Alpha 245
Creative Director | Theresa Tsang
Art Director | Siok Yee
Designer | Andy Poon
Designer | Andy Poon
Illustrator | Andy Poon, Siok Yee