Netflix - Le Fil Rouge
In french, the expression "fil rouge" (literally "Red Thread") refers to a guiding idea or recurring element that ensures the coherence and consistency of a story, what's connecting the dots. The "Netflix threads" are the key to the direction we took on this project. We wanted to use Netflix's characteristic colored lines as a way of sewing reality and Netflix together.
In this commercial, we travel back and forth between reality and what we called the Netflix space. Those two worlds are connected by the recurring use of the threads and a sense of continuous movement. We move forward, slide, dive… All to express the audience's ability to connect, browse and discover stories in the blink of an eye thanks to the Netflix mobile app.
Process & research
01. Storyboard
Process & research
02. Character Design
Process & research
03. Streams Design
Process & research
04. Scene Design
Credits
Directed by: TOOSOON, Cedric Richer
Produced by: PANAMÆRA
Executive producer: Yann Bigay
Storyboard: TOOSOON
Animatic: TOOSOON
Post-production, 3D: Eighty4
Art director: Nicolas Martinez
Post producer: Melody Pang
Concept Art Character design: Anatolii Umanets
Concept Art Environment: Sergey Grechanyuk
Character Modeling: Mariano Tazzioli
Assets Modeling: Andrey Ryzhov
Shading, Texturing: Gerard Rodriguez
Rigging: Eduardo Lasierra (Rocket Frames Studio)
Animation: Eduardo Lasierra, Jofre Balboa, David Rubio (Rocket Frames Studio)
FX: Miguel Angel Curto, Manuel Revuelta, Nico Zarra, Pipe Camara
Lighting, Render: Florian Rihn
Lead Compositing: Nicolas Martinez
Compositing: Lorenzo Lovera
